Barcodes are used as a quick way to identify your cardholders to your software package each time they come to your store, whether through ID cards or membership cards. All you need is a barcode scanner fitted to your PC at the POS. Ecardz creates barcodes which are compatible with most Point of Sale systems.
A barcode is simply an optical way of representing a number. When it is scanned by a barcode reader the number will become visible on screen in the related computer software. In applications such as loyalty or membership programmes, scanning the barcode will bring up the cardholders details and these can then be updated.
For applications requiring security algorithms can be employed to produce secure number ranges. Most barcode readers will read the standard barcode types, but when ordering cards it is always good to ask for a test card to test in your system.
QR codes are becoming increasingly popular and are being seen on all kinds of printed media including plastic cards. QR (Quick Response) codes can hold a lot more data than the older style barcodes and most commonly are used to direct a customer or potential customer to an advertiser’s website.
However, many other applications are possible, including use as proof of identification and to redeem special offers.
QR codes are commonly read by mobile ‘smartphones’ and represent a huge opportunity for the creative marketer.
Ecardz has experience in printing QR codes onto cards for a variety of different purposes and will soon be offering our own smartphone based applications.